MaximoCRM

Data Deletion

Last updated: June 1, 2026

Maximo Digital Service's LTDA (Brazilian Tax ID/CNPJ 56.348.569/0001-05), operator of the MaximoCRM platform (https://maximocrm.com.br), respects the right of data subjects to request the deletion of their information, in compliance with the Brazilian General Data Protection Law (LGPD — Law No. 13.709/2018) and other applicable regulations.

This page describes the procedure for requesting personal data deletion.

Who can request deletion?

  • Users (paying customers of the Platform) can request the deletion of their own account and associated data.
  • Leads (contacts who communicated via WhatsApp with a User through the Platform) can request the deletion of their data, and Maximo Digital will forward the request to the corresponding User (controller of the data) and, in parallel, remove the data from its systems within the legal timeframe.
  • Legal representatives of deceased or incapacitated persons can request upon proof of relationship.

How to request deletion?

Option 1 — Via Platform (registered Users)

If you are a User of MaximoCRM, simply access:

  1. Log in to https://maximocrm.com.br
  2. Go to Settings → Account
  3. In the "Danger zone" section, click "Delete my account"
  4. Confirm by entering your password and the word EXCLUIR
  5. Your account and all associated data are deleted immediately and permanently (backups are rotated and removed within an additional 30 days)

Option 2 — Via Email (any data subject)

Send an email to maximodigitalservice@gmail.com with:

  • Subject: "Data Deletion Request — LGPD"
  • Body: your complete identification (full name, tax ID), phone number associated with the data (if you are a Lead) or account email (if you are a User), and description of the request.

Maximo Digital will respond within 15 business days and will proceed with deletion within 30 calendar days after identity verification.

What data will be deleted?

When we process a deletion request, we remove:

  • Registration data (name, email, phone, password, document);
  • Custom configurations (sellers, funnels, triggers, schedules, libraries);
  • Conversation and message history (text, audio, video, documents);
  • Lead tags, notes, and classifications;
  • Activity and audit logs associated with the user;
  • WhatsApp Business API access tokens;
  • Stored backups (rotated within an additional 30 days).

What is NOT deleted (legal retention)

Due to legal or regulatory obligation, some data may be retained even after the deletion request:

  • Tax and accounting data: invoices, payment receipts, and billing data are kept for 5 years (Brazilian Federal Revenue Service requirement — Decree No. 9.580/2018);
  • Data under investigation: if there is a court order, administrative proceeding, or legal dispute involving the User, relevant data will be retained until final resolution;
  • Anonymized data: after deletion, some data may be converted to anonymous format (without personal identification) for aggregated statistical purposes.

Completion timeframe

Complete deletion of personal data is carried out within 30 calendar days after confirmation of the requester's identity. In some cases, this period may extend up to 60 days with justification, as provided by the LGPD (Art. 18, §3º).

You will receive confirmation by email when the deletion is completed.

Restoration after deletion

Deletion is permanent and irreversible. It is not possible to restore data after its removal. If you wish to return to using the Platform in the future, you will need to create a new account.

Deletion due to inactivity

Maximo Digital may automatically delete accounts inactive for more than 24 consecutive months (without login or activity), with prior notice of 30 days by email.

Related rights (LGPD)

In addition to deletion, you have the right to:

  • Confirmation of the existence of processing of your data;
  • Access to processed personal data;
  • Correction of incorrect or outdated data;
  • Portability of data to another provider;
  • Revocation of consent;
  • Opposition to processing;
  • Information about sharing with third parties.

To exercise any of these rights, use the same contact channel: maximodigitalservice@gmail.com.

Contact

Maximo Digital Service's LTDA CNPJ: 56.348.569/0001-05 Address: Rua Jose Lima de Almeida, 195, Floramar, Belo Horizonte/MG, Brazil, ZIP 31742-033 Email: maximodigitalservice@gmail.com Website: https://maximocrm.com.br

Data Protection Officer (DPO): Thiago Maximo

This page complies with the "Data Deletion Instructions URL" requirement enforced by Meta for the approval of applications integrated with the WhatsApp Business API.