MaximoCRM

Terms of Service

Last updated: June 1, 2026

These Terms of Service ("Terms") govern access to and use of the MaximoCRM platform (https://maximocrm.com.br), offered by Maximo Digital Service's LTDA (Brazilian Tax ID/CNPJ 56.348.569/0001-05), headquartered at Rua Jose Lima de Almeida, 195, Floramar, Belo Horizonte/MG, Brazil, ZIP 31742-033 ("Maximo Digital", "we", "our").

By registering or using the Platform, you ("User") declare that you have read, understood, and fully agreed to these Terms. If you do not agree, do not use the Service.

1. Definitions

  • "Platform" or "Service": the MaximoCRM software, a customer relationship management (CRM) system based on WhatsApp Business API.
  • "User": individual or legal entity that creates an account on the Platform and contracts Maximo Digital's services.
  • "Account": isolated workspace within the Platform, identified by an Account ID, containing data, configurations, and users of the contractor.
  • "Seller" or "Attendant": secondary user created by the Account Administrator to attend customers via the Platform.
  • "Lead" or "Contact": person who communicates via WhatsApp with the User through the Platform.
  • "Content": any information entered into the Platform by the User, including messages, audios, videos, documents, lead lists, funnels, triggers, etc.

2. Acceptance of Terms

By creating an account, checking the acceptance box, or using any functionality of the Platform, the User accepts these Terms and the Privacy Policy. Maximo Digital reserves the right to update these Terms at any time, with prior notice of 15 days by email or through the Platform.

3. Requirements for Use

To use MaximoCRM, the User must:

  • Have full civil capacity (18 years old or emancipated);
  • If a legal entity, be represented by a person with contracting powers;
  • Have a valid account in Meta Business Manager and an enabled WhatsApp Business number (Cloud API);
  • Comply with WhatsApp Business Terms (https://www.whatsapp.com/legal/business-terms);
  • Comply with WhatsApp Commerce Policies (https://www.whatsapp.com/legal/commerce-policy);
  • Provide true, complete, and updated data upon registration.

4. Registration and Account

4.1. Account Creation

The account is created exclusively by the Maximo Digital team or via invitation from an existing Account Administrator. The User receives credentials (email and temporary password) that must be changed on first access.

4.2. Responsibility for Access

The User is fully responsible for:

  • Maintaining the confidentiality of the password and other credentials;
  • All activity performed with their account;
  • Notifying Maximo Digital immediately in case of unauthorized access;
  • Creating separate accounts for each team member (sharing credentials is prohibited).

4.3. Suspension and Termination

Maximo Digital may suspend or terminate accounts that:

  • Violate these Terms;
  • Are used for spam, fraud, or illegal activities;
  • Are delinquent for more than 30 days;
  • Receive repeated complaints or blocks from Meta;
  • Are under investigation by competent authorities.

5. Acceptable Use

The User agrees NOT to:

  • Send mass messages without prior consent from recipients (spam prohibited);
  • Use the Platform to send illegal, offensive, discriminatory, defamatory, fraudulent content or content that violates third-party rights;
  • Promote scams, pyramid schemes, illegal gambling, or products/services prohibited by law;
  • Bypass technical or security limits of the Platform (rate limits, validations, authentication);
  • Perform reverse engineering, decompile, or attempt to extract source code;
  • Use the Service to directly compete with Maximo Digital or develop a similar product;
  • Access data from other Users without authorization (attempt to break multi-tenant isolation);
  • Share account with unauthorized third parties.

Violation of these rules may result in immediate suspension, without refund, and civil and criminal liability.

6. WhatsApp Business Compliance

The User declares to be aware of and commits to comply with:

  • The WhatsApp Business Terms;
  • The WhatsApp Commerce Policies;
  • The Meta guidelines for sending approved templates;
  • The quality and blocking limits imposed by Meta.

Maximo Digital is not responsible for blocks, bans, or quality downgrades applied by Meta to User's BMs or numbers as a result of improper use.

7. Plans, Payments, and Subscription

7.1. Modalities

MaximoCRM is offered in plans with different functionality levels (TRIAL, STARTER, PRO, ENTERPRISE). Details of each plan are available at https://maximocrm.com.br/planos.

7.2. Payment

  • Payment is monthly or annual, as contracted.
  • Billing is processed via Pix, bank slip (boleto), or credit card (external gateways: Stripe or equivalent).
  • Payments delayed by more than 5 days may result in suspension of access.
  • Payments delayed by more than 30 days result in account cancellation and data deletion after the legal retention period.

7.3. Adjustment

Values may be adjusted annually according to IPCA variation or other official index. Material changes in prices will be communicated 30 days in advance.

7.4. Cancellation

The User can cancel at any time via Account Settings or by contacting support. Cancellation takes effect at the end of the current billing cycle, without proportional refund of already paid period.

8. Intellectual Property

  • The software, brand, logo, design, source code, and other elements of the Platform are the exclusive property of Maximo Digital Service's LTDA, protected by copyright, registered trademarks, and other applicable laws.
  • Content entered by the User remains the property of the User, who grants Maximo Digital a non-exclusive, worldwide, royalty-free license to store, process, and display such Content exclusively for purposes of operating the Service.
  • The User warrants that they have all rights over the entered Content and that it does not violate third-party rights.

9. Limitation of Liability

Within the limits permitted by Brazilian law, Maximo Digital is NOT responsible for:

  • Indirect damages, lost profits, loss of data, or business opportunities;
  • Temporary Service unavailability due to force majeure, scheduled maintenance, or third-party failures (Meta, Supabase, Vercel, Railway, Cloudflare, internet);
  • Content sent by the User to Leads or received from Leads;
  • Blocks, suspensions, or bans applied by Meta to the User's WhatsApp accounts;
  • Commercial decisions made by the User based on Platform data or metrics;
  • Misuse of the Platform by employees or third parties authorized by the User.

In any case of civil liability of Maximo Digital, the maximum compensation is limited to the amount actually paid by the User in the last 12 months.

10. Warranties and Availability

  • The Platform is provided "as is", without warranties of fitness for specific purpose beyond those provided by applicable consumer legislation.
  • We seek monthly availability of 99% (SLA), excluding scheduled maintenance (communicated 48h in advance) and unavailability of external providers.

11. Data Protection (LGPD)

  • The processing of personal data by Maximo Digital follows the Privacy Policy available at https://maximocrm.com.br/privacy.
  • Regarding Lead data, Maximo Digital acts as a processor, with the User being the controller of the data and responsible for obtaining adequate consent from Leads for processing.
  • The User commits to comply with all controller obligations provided by the LGPD regarding Lead data.

12. Notifications

Notifications from Maximo Digital to the User will be sent to the registered email or displayed within the Platform. It is the User's responsibility to keep the email updated and check it regularly.

13. Applicable Law and Jurisdiction

These Terms are governed by Brazilian laws. The court of the Belo Horizonte/MG District is elected to resolve any controversy, with express waiver of any other, however privileged.

14. General Provisions

  • If any clause of these Terms is considered invalid or unenforceable, the others remain in full force.
  • The non-requirement, by Maximo Digital, of compliance with any clause of these Terms does not constitute a waiver of the right to require it later.
  • These Terms, together with the Privacy Policy and other complementary documents, constitute the entire agreement between the parties.

15. Contact

Maximo Digital Service's LTDA CNPJ: 56.348.569/0001-05 Address: Rua Jose Lima de Almeida, 195, Floramar, Belo Horizonte/MG, Brazil, ZIP 31742-033 Email: maximodigitalservice@gmail.com Website: https://maximocrm.com.br

These Terms of Service were drafted in compliance with the Brazilian Consumer Defense Code (Law No. 8.078/1990), the Brazilian Internet Civil Framework (Law No. 12.965/2014), and the Brazilian General Data Protection Law (Law No. 13.709/2018).